Media Literacy Beginner

What Is a Deepfake?

A deepfake is a video, picture, or voice made by AI to look like a real person doing or saying something they never did.

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Have you ever seen a video of someone famous saying something wild β€” and wondered if it was really them? Sometimes it isn't. It's a deepfake.

What is a deepfake? It's a video, picture, or voice made by AI to look and sound like a real person doing or saying something they never actually did. The name comes from "deep learning" (a kind of AI) plus "fake." Deepfakes can be silly and fun, but they can also be used to trick people.

Why they matter. For a long time, a video felt like proof: "I saw it with my own eyes!" Deepfakes change that. Now a video can be completely made up β€” so seeing something is no longer the same as it being true.

How to spot one. Deepfakes are getting better, but they often leave clues:

  • Weird edges β€” blurry or wobbly around the face, hair, or teeth.
  • Odd hands or eyes β€” extra fingers, strange blinking, a frozen stare.
  • Mouth out of sync β€” the lips don't quite match the words.
  • Too shocking β€” it's designed to make you gasp and share fast.

What to do. The best tool isn't spotting glitches β€” it's checking the source. Ask: where did this come from, and do trusted places report the same thing? If a "shocking" clip only lives in one random post, be suspicious.

Green, yellow, red.

  • 🟒 Green: a clearly-labeled fun or "made with AI" video.
  • 🟑 Yellow: a surprising clip from someone you don't know β€” slow down and check.
  • πŸ”΄ Red: a shocking video that pushes you to share or panic right now β€” stop and ask a grown-up.

Remember: a deepfake can look real and still be completely fake. The more shocking it is, the more it's worth checking. Be curious, not careless!

What changed?

Every tap changes something. The trick isn't fear β€” it's noticing. After you say β€œyes,” ask: what just changed?

  • Believed a shocking videoyou might act on something that never happened
  • Shared a fake as if it were realyou help a made-up thing spread to everyone you know
  • Checked the source firstyou find out if it's real before you react

What to remember

  • A deepfake is media made by AI to fake a real person.
  • The more shocking it is, the more worth checking.
  • Look for glitches β€” and find where it really came from.
  • When unsure, ask a grown-up before you share.

Explain it back

You understand something best when you can teach it. Finish these out loud β€” to a friend, a grown-up, a little brother or sister, or even the mirror:

  • A deepfake is…
  • One clue that a video might be fake is…
  • Before I believe a shocking video, I should…

Words to know

Deepfake
A video, image, or voice made by AI to imitate a real person.
AI-generated
Made by a computer program, not filmed or recorded for real.
Source
Where a video or picture originally came from.
Glitch
A small mistake that can reveal something is fake.